Privacy Policy

El Marquez Restaurant ("we," "us," "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, who we share it with and the choices you have. It also explains how our SMS/Text Messaging program works.

1. What Information We Collect

We collect the following categories of personal information when you interact with our website, place an order, make a reservation or opt in to our SMS program:

• Contact Information: Name, mobile phone number, email address and mailing address
• Reservation Details: Party size, date and time preferences, special requests and dietary restrictions
• Order Information: Food and beverage orders, delivery addresses and order history
• Payment Information: Billing details processed securely by third-party PCI-compliant payment processors. We do not store full credit card numbers on our servers.
• SMS Opt-In Data: Your mobile phone number, the timestamp of your opt-in, the form or channel used to opt in and your consent record
• Website Usage Data: IP address, browser type, device type, pages visited, time on site and cookie identifiers

2. How We Use Your Information

We use the information we collect to:

• Process and manage your reservations, orders and catering requests
• Send confirmations, reminders and updates about your reservations or orders
• Send promotional SMS or email communications when you opt in
• Respond to customer service inquiries
• Improve our menu, website and overall dining experience using analytics
• Detect and prevent fraud, abuse or security issues
• Comply with legal obligations including tax, accounting and consumer protection laws

3. SMS/Text Messaging Program

How You Opt In

You may opt in to receive SMS messages from El Marquez Restaurant by submitting a form on our website with a clearly unchecked consent checkbox or by texting a keyword to our number. Opt-in is always explicit and never required to complete a purchase or reservation.

• You must be at least 18 years of age to opt in
• Consent is not a condition of purchase or any service we offer
• You confirm the mobile number you provide belongs to you

Types of Messages You Will Receive

• Reservation reminders: Confirmations, changes and reminders for upcoming reservations
• Order updates: Status updates for takeout, catering or delivery orders
• Promotional offers: Deals like Taco Tuesday, lunch specials and seasonal promotions
• Restaurant news: Holiday hours, new menu launches and special events

Message Frequency

Message frequency varies based on your engagement and our promotional schedule. Under normal circumstances you will receive no more than 10 messages per month.

Message and Data Rates

Message and data rates may apply based on your mobile plan. El Marquez Restaurant is not responsible for any charges from your carrier.

Carrier Liability

Wireless carriers are not liable for delayed or undelivered messages. Service is provided on an "as available" basis.

How to Opt Out

Reply STOP or OUT to any SMS message to unsubscribe. You will receive one final confirmation message and then no further messages unless you opt in again.

How to Get Help

Reply HELP to any message or contact us at (562) 921-4731 for SMS support.

Supported Carriers

Our SMS program is compatible with major U.S. wireless carriers including AT&T, Verizon, T-Mobile and other regional providers.

4. Cookies and Tracking Technologies

We use cookies, web beacons and similar tracking technologies to:

• Improve site functionality and remember your preferences
• Analyze website traffic and user behavior
• Deliver personalized content and offers
• Measure the effectiveness of marketing campaigns

You can control cookies through your browser settings. Disabling cookies may limit some site features.

5. How We Share Information

We do not sell your personal information. We may share limited information with:

• Service providers: Payment processors, reservation platforms, delivery partners and SMS/email infrastructure vendors who help us run the business
• Legal authorities: When required by law, subpoena, court order or to protect our legal rights
• Business transfers: In a merger, acquisition or sale of business assets

SMS opt-in data and consent records are excluded from all sharing categories above and are never disclosed to third parties for marketing purposes.

6. Data Security

We use industry-standard administrative, technical and physical safeguards to protect your information:

• SSL/TLS encryption for all data transmission
• PCI-compliant third-party payment processing
• Access controls limiting staff access to data on a need-to-know basis
• Regular security reviews and software updates
• Physical security controls at our restaurant and offices

No system is 100% secure, but we work hard to protect your data and notify you of any material breach as required by law.

7. Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Update or correct inaccurate information
• Delete your information, subject to legal retention requirements
• Opt out of SMS messages by replying STOP or OUT
• Opt out of email marketing by using the unsubscribe link in any promotional email
• Withdraw consent at any time without affecting your ability to dine or order

To exercise these rights contact us at (562) 921-4731.

8. Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. SMS opt-in requires an age of 18 or older. If we learn we have collected information from a child under 13 we will delete it promptly.

9. California Privacy Rights

If you are a California resident the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you additional rights including the right to know what personal information is collected, the right to delete and the right to opt out of the sale or sharing of personal information. We do not sell personal information.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date above reflects the most recent revision. Continued use of our website or services after changes means you accept the updated policy.